Use Cases

The problems we get called for.

Anonymized and simplified examples of the problem shapes the diagnostic is built to solve.

Which promotions actually make money

The situation

  • Promotions ran every week, and sales moved, but nobody could say which events earned their discount
  • Reviews compared sales during the promo to sales before it, ignoring cannibalization and stock-up buying

What the diagnostic does

  • Measures true uplift per event, after cannibalization and forward-buying
  • Scores every promo on ROI and flags the ones that only give margin away
  • Rebuilds the calendar around the events that work

A price ladder that grew by accident

The situation

  • Years of item-by-item pricing left similar products at prices that contradicted each other
  • Shoppers traded down to lower-margin options because the ladder pushed them there

What the diagnostic does

  • Maps the ladder by category and shows where price gaps break shopper logic
  • Quantifies the margin lost to accidental price positions
  • Recommends corrected ladders with guardrails to keep them intact

One version of margin truth for leadership

The situation

  • Every department reported margin differently, and monthly reviews argued about numbers instead of actions
  • Discounts, rebates and promo costs were scattered across spreadsheets

What the diagnostic does

  • Builds one margin picture by category, channel and brand from raw transactions
  • Shows where reported margin and actual margin diverge, and why
  • Leaves a scorecard leadership can rerun every month

Cutting the discount bill without losing customers

The situation

  • Discounts crept up year over year and became the default answer to slow weeks
  • Nobody knew which discounts drove traffic and which just subsidised purchases that would have happened anyway

What the diagnostic does

  • Separates discounts that create demand from discounts that destroy margin
  • Sizes the saving available from tightening depth and frequency
  • Sets guardrails so the discount bill stays down

Sound Familiar?

If one of these is your week, the diagnostic will find it.

Book a scoping call