Owners, MDs and CEOs
- See where margin leaks across the whole business
- Get a plan ranked by money at stake
- No year-long consulting commitment
Pricing and Promotion Analytics for Mid-Market Retail
Your pricing and promotions are leaking margin. We find where.
We analyse 12 to 24 months of your sales data and show you the money you are leaving on the table.
Founding teamBuilt enterprise pricing and promotion platforms at global consulting firms
Where we workIndia · Middle East · United States
Who This Is For
Built for the people who own the margin.
Category Managers
- Price ladders that make sense by category
- Competitive position on your key items
- Guardrails you can defend in reviews
Promotions Managers
- Know which events genuinely lift sales
- Kill the promos that only give margin away
- Walk into planning with a calendar that works
Finance and Commercial Heads
- Leakage quantified in money terms
- Promotion ROI you can audit
- A baseline to track improvement against
The Gap
Enterprise retailers pay millions for pricing tools. Mid-market retailers get spreadsheets.
- Enterprise platforms cost crores and take a year of consultant-led setup
- Pricing and promotions sit in separate silos, so leakage hides between them
- Mid-market retailers face the same margin pressure with none of that firepower
The diagnostic closes that gap. Enterprise-grade analysis, right-sized for your business, priced to pay for itself out of the first leakage it finds.
The Diagnostic
One engagement. Two streams.
Stream 01
Pricing Diagnostic
- Price ladders and pack-price logic by category
- Pricing guardrails and where they are broken
- Competitive price position on the items that matter
- Margin and discount leakage, quantified
Stream 02
Promotion Diagnostic
- True uplift and cannibalization by event
- Promotion ROI and the promos that lose money
- Forward-buying and pantry-loading patterns
- Calendar review and event governance
How the four weeks run
- Week 1Data intake and cleaning
- Weeks 2 and 3Analysis across both streams
- Week 4Working session with your leadership
What you receive
- Margin and discount leakage map, by category
- Promotion ROI scorecard
- Price ladder and competitive position review
- Action plan, ranked by value at stake
- Data readiness assessment
Outcomes We Target
The numbers we build each engagement around.
1-3%
Margin uplift potential from sharper pricing
2-5%
Sales uplift from smarter promotion planning
50%
Less time spent on manual pricing and reporting routines
Process / Framework
The DataThoughts 5D Framework
A clear path from raw data to decisions your team can trust.
1
Discover
Understand your goals, decisions, and data landscape in a focused discovery sprint.
2
Diagnose
Quantify where money or time is being lost today. That is your baseline and opportunity size.
3
Design
Shape the solution, models, and workflows with your team, on your data.
4
Deploy
Roll out in weeks with training, so recommendations reach the people who act on them.
5
Drive
Measure impact, tune models, and expand to new categories, regions, or use cases.
FAQ
Frequently asked questions
How long does implementation take?
The diagnostic runs four weeks from data handover to the leadership working session. If you continue into advisory or rollout, we phase that in weeks, not months.
What data do you need from us?
12 to 24 months of transaction, pricing and promotion data. Standard exports from your POS, ERP or e-commerce backend are enough. We share a simple checklist before we start.
Will this integrate with our existing systems?
The diagnostic needs no integration. We work on data extracts, so there is nothing to install and no IT project. Later phases can connect to the tools you already use.
Does the analysis replace our team's judgment?
No. The analysis does the number-crunching and your team keeps the decisions. Every recommendation comes with the reasoning and the data behind it.
How do you charge for engagements?
A fixed fee, agreed before we start. No hourly billing and no open-ended scope. The diagnostic is designed to pay for itself out of the first leakage it finds.
How is our data kept secure?
Data moves over secure channels, is used only for your engagement, and is never shared with anyone else. We delete it after the engagement on request.
Contact
Book a scoping call.
- Tell us your size, categories and where you suspect leakage
- We come back with a fixed-fee scope
- If it is not the right fit yet, we say so